![]() In addition, meal kits can help cut down on food waste as they are typically packaged with pre-portioned meal ingredients. ![]() Like other subscription services, meal kits offer convenience to consumers ––– no planning, no trips to the store, and oftentimes minimal effort to make a home-cooked meal. ![]() As of late 2019, however, nearly 64% of meal kit buyers were among Millennials and Gen X’ers with high incomes, high levels of education and with a full-time job. Initially, meal kit services grew in popularity with older millennials who had more disposable income in urban areas. These days, there are more than 150 meal kit companies in the U.S. market a few years later with the launch of Blue Apron, Hello Fresh, and Plated (no longer in business online) around 2012. Middagsfrid quickly gained popularity for their convenience and spread to other European countries. Meal kits originated in Sweden in 2007 with the launch of Middagsfrid. They typically include fresh ingredients, sometimes pre-chopped and/or with premade sauces and spice blends, along with recipes to prepare home-cooked meals. Meal kits are a type of meal delivery service, often subscription-based. With buying habits shifting significantly in 2020, we’re taking a deeper look at this ever-changing industry and how you can navigate finding the perfect option for your family: History of Meal Kits The industry has seen its share of ups and downs lows like with meal kit giant Blue Apron losing nearly 14% of customers in a single quarter and highs like HelloFresh anticipating revenue to increase as much as 70% this year. Since launching just 13 years ago, the meal kit industry has rapidly adapted to delight changing customer appetites and become a multi-billion dollar segment of subscriptions.
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